OBJECTIVE

Design an annual report that’s visually interesting and representative of the Kate Spade brand.

 

CONCEPT

The Kate Spade brand is very preppy, polished, fun, and colorful. Some the most iconic things about Kate Spade is the use of shimmering gold, bright colors, fun but also classic typography, inspiring and playful quotes and well as bold fresh statements, somethings I definitely wanted to include into the design.