SHRP | Protein Cream | Packaging Design

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SHRP - Protein Cream

Client: Hidratei
Location: Brazil
Industry: Cosmetic

Creative director: Ana Dias

Packaging Designer: Ana Dias
Photography: The Social Eye Agency
3D and scenarios: Daniel Lopes
Motion design: Daniel Lopes

About

Totally vegan and sustainable, Hidratei was designed to restore the hair's water and lipid balance, combining natural assets with technology and high performance. The hair brand presents innovative formulas that provide intense nutrition, extra hydration and high conditioning. All products in the line were developed to promote the internal and external recovery of the hair fiber, with carefully selected vegan actives. Everything to leave your hair hydrated, beautiful and healthy from the first application.

Concept

SHRP - Protein Cream is a leave-in treatment developed especially for fragile and chemically damaged hair. Formulated with Wheat Protein, Panthenol and Rosemary Extract, it acts by reinforcing the capillary structure, maintaining hydration and sealing the strands. Smoothes and seals cuticles instantly. In addition, it is enriched with vegetable oils, which deeply nourish the strands and provide shine to the hair.

The whole idea of the packaging design started by having a small pot with little but impactful information. All the principal information had to be in the lid of the product, in pad printing.

So we were inspired by stamps, usually marked on flat surfaces and with the goal of sealing commitments and guarantees, even becoming a proof of something premium.

On the seal has the whole premise that Protein Cream is committed to: bring a quality product for you to enjoy at home, with the same effects as a beauty salon.

We choose a type of green that matched the brand's original palette, which is composed mostly of shades of blue. SHRP's green symbolizes a new era for Hidratei products, opening space for new colors in the palette.

We also choose that the cartridge design had the logo "HIDRATEI" large, embracing two faces of the packaging, which we can see the whole name in side view. We've already have chosen this identity in others packagings and it shows how versaticle and consistent the brand is.