OBJECTIVE

Develop a brand of food trucks that serve iconic classic as well as fusion street foods from around the world.

 

CONCEPT

The biggest design problem was figuring out a way to have a multicultural brand feel consistent. Streetfoods concept was inspired by the busy, urban city of L.A. where it is located. The bright colors, trendy but unique typography, funky fresh pattern were designed to feel comfortable within the L.A. environment, but stand out amongst the rest of the swarms of food trucks located there.