PROVINO
CLIENT
Provino is a Spanish cuisine restaurant with a focus on the range of wine products suitable for traditional Spanish dishes.
High-class, elegant, hospitable.
High-class, elegant, hospitable.
AIM
To design a number of printed products with the existing logo of the restaurant.
Solution
Large cities offer a huge number of all kinds of restaurants targeting middle and upper-middle class citizens. The challenge was to create something really unique and eye-catching to customers. We did market research, and, after analyzing the main competitors of Provino, it had been decided to stick to an elegant, calm and sophisticated style opposite to colorful and motley shop displays flooding the streets at that time. People wanted a cozy and relaxing place to have dinner after a long working day, so we tried to reflect that five-star-hotel atmosphere in the design of the menus. We chose a minimalistic approach with avoidance of any visual noise. Light brown paper with a linen texture was selected, on which business cards and brochures were also printed for special themed evenings with tasting of special national Spanish dishes and wines. In order to provide visual consistency of the brand all business stationery, paper bags, coasters and other products were designed in the same style.
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