Did you know that the AFL is the last major mens sport in the world not to have an (ex or current) openly queer player? Brunswick Bears aims to challenge viewers to rethink their ideas about masculinity within australian media and sport. Parodying many troops within AFL branding, Brunswick bears uses the common idea of having a deadly mammal as a mascot. However, "Glizzy the Grizzly Bear" is also a reference to the sub-culture of bears within the gay community (a larger and often hairier man who projects an image of rugged masculinity) Supported with a full branding guideline, merchandise and a marketing campaign - Brunswick Bears isn't opposed to slay the competition.
