Product Naming
Brand Voice & Messaging
Creative Direction
Printed Communications
Direct Mail Campaign
Package Design
Acteev Protect
ActeevProtect is a new technology and product from Ascend Performance Materials. With the ability to be used in a wide variety of products, Acteev Protect is a textile resin created with patent-pending zinc ion technology that can destroy germs and bad odors. During the COVID-19 pandemic, this new technology has antibacterial and antifungal properties that made it an ideal candidate for manufacturing face masks (cloth and non-woven).
The marketing kit was developed to help raise brand and product awareness of Acteev Protect by Ascend. The kit was mailed to various potential clients including consumers, press, social media influencers, school leadership, and medical staff. Two versions of the informational brochure were created and tailored for two distinct audiences: consumer/press-friendly and technical/medical-focused.
Throughout the process, we continued to build the ActeevProtect brand through consistent visual elements and messaging that are unique to ActeevProtect while complementing the larger Ascend brand family. The kits and packaging were successful in building brand and product awareness, leading to new customers and distribution partners for Ascend.
