This project was part of a larger brief for the fictional Glasgow TYPO talks conference being held at the Lighthouse Gallery and this part involved producing a brochure/magazine for the event. TYPO Glasgow needed to be promoted for its inaugural year so the first requirement was to create a logo and visual identity. This was to reflect its inspiring and eclectic nature, its young and creative approach while incorporating a sense of respect for the craft and skills inherited from the past.
The TYPO International Design Talks is a real design conference taking place every year, held in either Berlin, London or (this year) San Francisco and it is a mecca for designers from all fields. Each year the talks have a chosen theme, 2014’s being ‘Rhythm’ with the aim to explore the cadence of the creative process, the underlying tempo of inspiration, and the beats of the design experience. Speakers have been invited from a broad range of creative industries: thinkers, practitioners, filmmakers, crafts people, typographers and designers to give a good representation of the healthy creative industry of Scotland and a commentary of the current state of graphic design, typography and visual communication.
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