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Amazon Prime Video
One of the world’s biggest streaming services recently got a brand refresh. We were asked to create a big set of playful symbols, dubbed 'iconics', that can represent various genres. The illustrations are specifically designed to be matched with the bold new Prime Video font.
Art direction: Pentagram
Art direction: Pentagram
![Amazon Icon icons Movies skull sticker set stickers UI animation gif](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1edc4d155688817.63f5ec5055374.png)
![Amazon Icon icons Movies skull sticker set stickers UI animation gif](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cfd0b8155688817.63f5ec5058568.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4b9355155688817.63f5edafe92ad.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/19bf50155688817.63f5edafea28c.gif)
![Amazon Icon icons Movies skull sticker set stickers UI animation gif](https://mir-s3-cdn-cf.behance.net/project_modules/1400/822608155688817.63f5ec5051345.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/09889a155688817.63f5edb083b7a.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ca32ca155688817.63f5edb085601.gif)
![Amazon Icon icons Movies skull sticker set stickers UI animation gif](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f4c861155688817.63f5ec505001a.png)