REDESIGN AND NEW SITE DIRECTION
Task: Rackspace came to Modea for a homepage redesign and site-wide revamp. Rather than simply designing a reskin of the homepage, we underwent a deep analysis of their services, and worked in conjunction with Rackspace to overhaul the messaging, navigation, and display of content. We provided them with a fresh design and an excellent base for them to adjust their entire site accordingly, which can be seen throughout their secondary pages.
My Role: As the lead Interactive Designer on this project I designed the new homepage from start to finish including wireframes & layout, UI, typography, and image compositing for the carousels. It was important to Rackspace to keep a hefty amount of information above the fold - which was challenging but nonetheless arrived in a good place. All font choices are web-safe, major headlines are set in either Nudista or Proxima Nova via typekit. All call to actions, menus, and dropdowns are designed to keep a consistent look and feel.
Launch Site: Rackspace Hosting
Creative Director: Jim Dudley
Copywriter: Jim Dudley
Art Director: Olivia Cook