Below are examples of printed materials I designed during my role as a graphic designer at an equipment lease financing company. These are typically handed out at tradeshows or given to prospective clients to give a better understanding of the business. For both the brochure and flyer below, the objective is to quickly convey to the reader how they can benefit from the company's services. By utilizing brand guidelines and keeping them consistent throughout all printed material, the audience can establish a positive connection with the brand. 

A two-sided trifold brochure; this can be easily tailored to different audiences by changing the images, icons and contact information. I selected icons and imagery to help the target audience feel connected to the material and to make the piece more versatile. 

This flyer shows the answers to frequently asked questions in an easy-to-understand, visual way. At a glance, the audience gains an understanding of the company's services and the contact information highlighted in green at the bottom helps the direct the viewer towards next steps.