The design narrative draws inspiration from adventures amid mountains and forests and pays homage to Vancouver’s cultural context. Through a continuous dialogue with nature, the store guides consumers through diversified themed spaces, offering an nprecedented experience for both outdoor enthusiasts and the brand’s veteran fans.
Positioned in an elevated corner of the store, a colossal dead tree’s root extends vertically along a transparent glass facade, seamlessly blending into the store’s setting.
The project emphasizes the sustainability of materials. On a suspended staircase platform, the design team introduced a 2-meter-high pinecone art installation crafted from rust boards recycled from factory waste. This installation harmonizes with the upward-reaching large tree root, cultivating a profound artistic ambiance.
In this two-story store, the first floor is designed as a dedicated space for the professional rock climbing and hiking series – an area suited for mountain and forest-themed scenarios. Meanwhile, the second floor is curated as an urban life product area for the 24 Collection, the VEILANCE Series, and in-store sharing sessions on mountain skills.
The design team hunted for fallen dead trees in the forest and transformed them into decorative columns by slicing and encasing them in glass. The tree rings on these columns serve as a visual testament to the trials and tribulations endured by the trees during their growth in nature.
A customized irregularly shaped rock platform erects in the display area, complemented by a rust-colored metal wall featuring tree branch silhouettes, echoing the overarching theme of “trees” in the store.
Drawing inspiration from this cityscape, the project incorporates the element of eaves tiles into the facade of the VEILANCE Series area. This design aims to evoke the aesthetics of ancient Chinese architecture and showcase the brand’s cultural richness and inclusivity. The use of gray metal and cement contributes to a spatial ambiance infused with a solid feel, complementing the temperament of outdoor products within an urban environment.
The overall space emphasizes the harmonious blend of an outdoor feeling and a sense of technology. Display installations are crafted with acrylic and metal materials and mirror the forms of production line equipment. This choice seeks to spotlight the brand’s dedication to research and development and its modification techniques, while paying homage to its outdoor spirits.
Diving back to mountains and the greater wilderness, being prepared for exploration, and experiencing the world through our bodies marks the initiation of our connection with the vast expanse.
STILL YOUNG
Principle / Evolution / Sustainability
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