The 1/20 dress has the power to revolutionize fashion.
The 1/20 dress opens the doors for sustainability and creativity within the wardrobe by empowering the customer, rather than the market. The garment consists of 1 smart, versatile base that transforms into 20 + unique outfits, allowing the wearer to create his/her own design on any given day. Today's fashion industry is in urgent need of garment systems like the 1/20 Dress.
An alternative to the high-waste, fast-fashion of today.
Big box stores infuse garments with synthetic materials, time-capsuled trends and a disturbing amount of packaging. It is no surprise that North America, which takes lead reign in throwaway societies, is fueling planned-obscelescence. Juliet Schor, former professor at Harvard University, in her paper ‘Cleaning the Closet’, notes that in 2000 the US fabricated and imported 17.95 billion pieces of apparel, which is about 47.7 pieces per person. We thought: this seems like an awful waste.
A little black dress tranforms into a statement peice in a matter of seconds - now that, is powerful.
If all garments were designed like our dress, one would only need a few garments in his/her closet, which would make for hundreds of combinations. The 1/20 dress, in all its versatility, has tremendous potential to save money, time, and the environment- all while looking damn good. Our pattern is zero-waste, meaning that there is little to no production waste; the dress can adapt to changes in trends, and therefore will not become outdated; since the garments is made from organic linen, it has no chemical output at then end of it's lifecycle.
