Dino Zoo Clinic brand communication
Brand Identity, 2022
Brand Identity, 2022
Dino is a leading chain of zoo clinics, providing examination and treatment of animals. Eight years after its last rebrand, Dino decided it needed a fresh look with understated, timeless quality.
In the confrontational process of analyzing their brand, they realized that the strength of the brand lies in the parts that make Dino whole - the exclamation point, the done sign, the staff and the various customers. This concept was the inspiration for the logo.