Eighttrack bikes is a collaboration between industrial designers Mike Devereaux and Aaron Maki to create an entire company and branding identity for the BMX industry. The line includes a range of bicycle components as well as a frame and apparel. The goal of the project is mixing the lifestyle of the biking culture with smart design and new technologies. The mix makes for interesting new products that are both straight forward and innovative.
Clothing
Clothing
BMX sprockets
Handlebars and packaging
Stem and packaging design
Stem detail
Frame parts
Frame design and graphics
Show booth
