3D OOH BMW i4 M50 by Kith in Times Square, NY
Motion Design / Movie Direction
I created the 14,000-square-foot 3D billboard at the corner of 47th Street and 7th Avenue in Times Square, New York City. The piece showcases the Kith edition BMW i4 M50, a partnership between the automotive brand BMW and fashion brand Kith. It begins with the original 1972 BMW 1602 Elektro, the orange car that transforms into Vitality Green version. Eventually, it morphs into i4 M50, redesigned by Ronnie Fieg, running through unique scenes and entertaining the audience by showing a variety of angles.
Behind The Scene