Initial concept - where will your cup take you?

 

My concept is based on what i found most appealing as a young coffee lover! When researching the product I found the ‘Un- expected’ varieties really stood out to me! I had previously thought these were only attainable In coffee shops, such as the chai latte and Marrakech tea.

 

I think there is an Increased appetite to experience food and drinks from different cultures and I want to market this product to tap directly into the sophisticated global lifestyle young home makers aspire to achieve. I aim to create a fresh look with the origin of the drinks in mind and Inject sense of adventure and travel.

 

I have designed a series of unique images to capture the eyes of young coffee lovers which i feel really reflects the quality and unique aspects of this coffee machine. If i had more time I would of liked to create some more european designs for some of the pod varieties like expresso with an Italian theme and the more chocolatey ones with an Aztec twist. I have put together a series of Images I have been working on some more effective than others, Enjoy!