This is the idea for my brand called EUPHORIA, a retail store of y2k fashion products. EUPHORIA started as a self-funded project, working with local artist to produce short runs of exclusive print-wear. The brand thrive and developed into a forward-thinking, dependent streetwear brand collaborating with creatives from around the world. EUPHORIA draws influences from subcultures both past and presents, whilst producing cut and sew collections focused on vintage-insprired workwear, with function and everyday use in mind.