IDENTIFYING THE GOAL 
The KITE company has decorated their backpacks with images from the cartoons. 
We went even further. In our video the backpacks have turned into recognizable characters.
GOALS AND AIMS
The video tells parents about the ergonomics, strength and durability of KITE backpacks. The childrens’ attention is caught with cool transformers and images made in the style of computer games.
 
 
STORYBOARD
After the script approval, we drow sketches of the future video.
MODELLING
The modeling was launched after the concepts approval. The girl turned 
to be a beauty almost instantly, but the boy needed more attention.
 
ANIMATION
After finishing the creations of the models, we began animating them. We sent the position and angels of the camera. 
Determined the scale of the objects, developed all the movements of the characters. Our little girl learned to dance from a reel ballerina.
 
 
RENDERING
Feel the difference: " bare" render is combined with postprocessing.
 
THE VIDEO EFFECTS GALLERY
Visual effects in 3D are like spices for food. It isn’t that good without them.
 
RESULT
vv
KITE
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KITE

Kids like toons. And they don't really fond of school. It's a different matter when a kid has a cool transformer-robot on his shoulders instead o Read More

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