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2014 Loerie Call for Entries Campaign
2014 Loerie Awards call for entries campaign.
The conclusion that we came to is that true creativity evokes an emotional response from its beholder. That this is what gives a piece of work value, that makes it worthy of an award. We feel that an emotion felt is a connection made and so challenge all of our peers to CREATE with the intention of having an AFFECT on your audience.
Creativity isn’t complicated. It doesn’t jump through hoops. Creativity moves you despite the information overload that numbs you daily. True creativity affects. The Loeries 2014 is celebrating the ideas that live beyond the medium and dwell in the hearts and minds of the consumer. Create. Affect.
Chief Creative Officer: Pierre Odendaal   
Creative Director: Sanche Frolich van Rensburg
Associate Creative Director: Steve Clayton 
Art Director: Sanche Frolich van Rensburg, Ryan Liedeman
Designer: Cara Wohlberg, Sarita Immelman, Marcelle Labuschagne
Copywriter: Laura Maggs, Steve Clayton, Neo Malaka
Operations Director: Helga Loser
TV Producer: Yash Raidoo  
Print Producer: Michael Higgins
Photographer: Ross Garrett - Lampost
Assistant: Doug Bouwer   
Producer: Jodie Ennik - Lampost    
Wardrobe Stylist: Crystal Birch - Lampost  
Stylist Assistant: Thokie  
Stylist Assistant: Jade Rea   
Make Up Artist: Tarryn Lee Kelly - Lampost & Bianca Hartkopf   
Director: Ross Garrett - Lampost  
DOP: James Adey  
Nicholas Doble - Panavision
Michele St Arnaud - Panalux
Tobie de Haas – Gaffer
Marina Korskowa – DIT
Paulene Abrey – Producer ( Deepend Post)
Paul West - Editor
Paul Painting – Focus Puller
Adam Howard – music composer
R&A Print
Mortimer Offset