Client: Groen | Green store
Project: Creative Direction & Branding
TO, Canada, 2021
[EN] Groen is a sustainable store located in the heart of Toronto, Canada.
Its main objective is to promote environmental care and raise people awareness about the benefits of a healthier and greener lifestyle by consuming organic and vegan personal care and beauty products.
Groen represents a woman who wants to live differently. Above all, she's strong, free and independent and seeks to live by her own rules. She's conscious about what she thinks, what she wears, what she dresses, what she consumes. Every day she looks for ways to generate changes and to feel full and confident. Her body is her temple, she loves it, contemplates it and takes care of it through a totally natural and healthy lifestyle. She's not afraid to be herself and to follow her ideals. She shows herself as she is, without shyness, authentic and simple, in her total essence. She lives naturally.
[ES] Groen es una tienda sustentable situada en el corazón de Toronto (Canadá).
Su principal objetivo es promover el cuidado del medio ambiente y concientizar a la gente sobre los beneficios de un estilo de vida más sano y natural, consumiendo productos de belleza y cuidado personal ecológicos y veganos.
Groen representa a una mujer que quiere vivir diferente. Por sobre todo, es fuerte, libre e independiente y busca vivir bajo sus propias reglas. Tiene conciencia sobre lo que piensa, lo que usa, lo que viste, lo que consume. Busca todos los días la manera de generar cambios y de sentirse plena y segura. Su cuerpo es su templo, lo ama, lo contempla y lo cuida a través de un estilo de vida totalmente natural y sano. No tiene miedo de ser ella misma y de seguir sus ideales. Se muestra tal cual es, sin timidez, auténtica y sencilla, en su total escencia. Vive natural.
