2014 Loerie Awards call for entries campaign.
The conclusion that we came to is that true creativity evokes an emotional response from its beholder. That this is what gives a piece of work value, that makes it worthy of an award. We feel that an emotion felt is a connection made and so challenge all of our peers to CREATE with the intention of having an AFFECT on your audience.
Creativity isn’t complicated. It doesn’t jump through hoops. Creativity moves you despite the information overload that numbs you daily. True creativity affects. The Loeries 2014 is celebrating the ideas that live beyond the medium and dwell in the hearts and minds of the consumer. Create. Affect.

Chief Creative Officer: Pierre Odendaal
Executive Creative Director: Pierre Odendaal
Creative Director: Sanche Frolich van Rensburg
Art Director: Sanche Frolich van Rensburg
Copywriter: Laura Maggs, Steve Clayton
Photographer: Ross Garrett – Lampost
Assistant: Doug Bouwer
Producer: Jodie Ennik – Lampost
Wardrobe Stylist: Crystal Birch – Lampost
Stylist Assistant: Thokie
Stylist Assistant: Jade Rea
Make Up Artist: Tarryn Lee Kelly – Lampost & Bianca Hartkopf

Director: Ross Garrett – Lampost
DOP: James Adey
Nicholas Doble – Panavision
Michele St Arnaud – Panalux
Gaffer – Tobie de Haas
DIT – Marina Korskowa
Focus Puller – Paul Painting
Music Composer – Adam Howard
Deepend Post Production:
Producer: Paulene Abrey
Editor: Paul West
Editor: Schalk van der Merwe
Producer: Simone Fanti
Producer: Susan Bellion
Grade Editor: Craig Simonetti

Fresh VFX Compositor: Bradley Glossop
Producer: Stuart Botha

R&A Print
Mortimer Offset