Every baker has their ‘go-to’ ingredients stocked in their cabinets. Fry’s has proven to be a staple component with a time-tested and valued brand that speaks to quality and goodness for nearly four hundred years. With a strong following already, Fry’s continues to remain dominant in the marketplace. With more companies selling similar products it was important develop a design that would stand out on shelves among competitors while relating to a younger generation who are learning to be more creative in the kitchen. This legacy continues to represent the values important to today’s bakers coupled with the desire to replicate a simpler time with fresh, wholesome ingredients and timeless design.
