Camila Braga's profile

Fada Urbana - Branding, Packaging & Product Design




Fada Urbana​​​​​​​
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EN • Fada Urbana, the name means Urban Fairy, is a brand focused on bringing magic to the routine of people they love use stationery items to organize your day to day.
With the purpose of inspiring women to reach leadership positions, to build big companies and make big dreams come true through planning with items of cute stationery that inspire femininity and power.


Fairy - "According to Schoereder (s/d., p. 66), the name fairy "comes from the Latin fatum, which means fado, destiny. Thus, it is believed that they intervene in magical way in people's fate."

FADA URBANA (URBAN FAIRY) means knowing how to dream and make it happen to change your fate.

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Cores (colors):​​​​​​​
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EN • Pink • It represents our Fairy side, that is, our femininity, our power to dream and believe in magic. It also represents our quest for evolution and self-knowledge.

RED  • It represents our Urban side, without fear of challenges and focused on making it happen. Our passion for what we do and the determination to achieve our goals and fulfill our dreams.




Fada Urbana - Branding, Packaging & Product Design
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Fada Urbana - Branding, Packaging & Product Design

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