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This project involved creating a fast-casual style restaurant which serves a wildly popular German street food, called Currywurst, to an American… Read More
This project involved creating a fast-casual style restaurant which serves a wildly popular German street food, called Currywurst, to an American market. The aim was to take a cheap meal and class it up in order to turn it into something that Americans might enjoy eating, without making it seem too German. A light brand was created and then translated across the interior and exterior of an actual location. Environmental graphics, including a massive menu board and floor to ceiling vinyl decals, made it real. The result is friendly and warm with an atmosphere that is comfortable and fits easily into a trendy city neighbourhood or a cookie-cutter suburban strip mall. Read Less
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ABENDS SAUSAGE LOUNGE
 
This project involved creating a fast-casual style restaurant which serves a wildly popular German street food, called Currywurst, to an American market. The aim was to take a cheap meal and class it up in order to turn it into something that Americans might enjoy eating, without making it seem too German.
 
A light brand was created and then translated across the interior and exterior of an actual location. Environmental graphics, including a massive menu board and floor to ceiling vinyl decals, made it real. The result is friendly and warm with an atmosphere that is comfortable and fits easily into a trendy city neighbourhood or a cookie-cutter suburban strip mall.
 
Read about the devleopment process of this project here.