People achieve their personal taste goals for music in different ways. Some listen to music as content at concerts, some in quiet spaces, and others through video platforms. In modern society, music is provided in a form combined with content beyond the sound source itself. People want to enjoy music combined with a variety of content beyond streaming services that only provide music.

We propose the Plop, which offers a wide range of music listening content to achieve a pleasant extension of the way you listen to music.​​​​​​​

Gen-Z generations, who consume music as content rather than as a single sound source, experience music content through video platforms and SNS rather than music streaming services. For them, music is reinterpreted and consumed as a source rather than a main menu. We found that we needed an integrated music platform for Gen-Z generation who want music as a variety of content rather than a single music stream.

Our brand's key customers are those who are thirsty for legacy music streaming site content and enjoy listening to music on video platforms like Youtube. Those who crave more content related to music are oriented toward customized consumption focusing on the content that suits them. We hope to consume the songs of our favorite singers as content in various ways, and we aim to multi-task and consume content in parallel with certain activities.

The Plop AR Device and the app provide an expansive music experience. It supports regular streaming sound sources, more lively music videos, concerts, busking, and mood modes.

Plop's service does not stop with the online experience, but also provides extended offline services. We provide an AR shooting studio for AR content production and a busking stage where AR content can be utilized.