Yorkshire in Yellow.
"To mark the UK stages of the Tour de France, we are creating a unique graphic response from 111 international artists, designers and creatives.
There are few cycling accolades as prized and revered as the ‘Maillot Jaune’, or yellow jersey. Worn by the leader of the Tour de France since 1919, the jersey has become a symbol for the talent, hard work and dedication needed to lead the Peleton, which constantly snaps at the heels of the wearer.
The ‘Maillot Jaune’ has become a style icon as well as a sporting emblem and the Yorkshire in Yellow project will celebrate this distinctive feature of the Tour’s heritage. Yorkshire in Yellow invites contemporary artists, designers, and creatives to design their own tribute to the ‘Maillot Jaune’ in the form of a yellow T shirt. From simple drawings or doodles, to more complex and detailed designs, the project uses the famous yellow jersey as a canvas of expression."