Project Details: On February 28, Under Armour® launched a running shoe that destroyed the rules of footwear construction: the UA SpeedFormTM Apollo. Crafted entirely in a clothing factory, the UA SpeedForm Apollo is something special. So, it demanded some pretty special packaging.
Designed to be a visual takedown of the UA SpeedForm Apollo campaign, “THIS IS WHAT FAST FEELS LIKE.TM”, the Limited Edition “jet” represented speed with a new take on the standard shoe box. Sitting in the pilot seat were the campaign colorways tilted slightly upwards and forward. A jet-shaped USB keychain was tucked alongside the shoes, while a tech card and T-shirt were tucked beneath them.
The UA SpeedForm Apollo is the shoe Under Armour was born to make. With pinnacle innovation comes pinnacle delivery!
Design Team: Creative Director: Sean Flanagan. Art Direction + Design: Chi-Chi Bello. Project Manager: Todd Parks. Photographer: Sam Gordon. Engineering Firm: SMS Display Group