The cover design for Ad age June global issue. The theme of the issue is "a connected world". It is talking about how brands transcend boundaries over the world. I use moon phase to analogize and convey the idea of a connected world.
Peoplein different regions have different perspective of seeing the moon.Depends on the objective truth, people in New York and people in Chinasee the phase of the moon slightly different in certain amount of time.However, it's still the same moon. It's like the process when thebrand transcend into different regions. It adjusts thebrand perspective a little bit according to the regional cultureand custom, but it's still the same brand.
Peoplein different regions have different perspective of seeing the moon.Depends on the objective truth, people in New York and people in Chinasee the phase of the moon slightly different in certain amount of time.However, it's still the same moon. It's like the process when thebrand transcend into different regions. It adjusts thebrand perspective a little bit according to the regional cultureand custom, but it's still the same brand.
