ITALIAN APARTMENT Exhibition at 100% DESIGN SHANGHAI - Shanghai, 2011
ART DIRECTION | EXHIBITION DESIGN | ENVIRONMENTAL GRAPHICS
From November 3rd to November 5th, during the 100% design Shanghai, the Shanghai Exhibition Center welcomes "Italian Apartment 2011" an exhibition designed by Caiola+Polga SirAlbert&Mr.Simon, that presents the products of 23 top Italian Design and lifestyle brands.
We wanted to create an landscape with a strong symbolic content based on the idea that the Italian house is made up of people and objects; “Beautiful” objects that follow us from house to house. We believe that the “box” well represents this idea of movement/relocation, that we all experience many times in our own lives. The box is the module of this imaginary landscape, on which the objects are described with drawings and words. Inside the show, objects retrace the domestic environment through the kitchen area, living area, bedroom, bathroom.
The brands involved are: 10A, Agape, Alessi, Arflex, Artemide, Binova, Casamilano, Flos, Frette, Geelli, Hollo, Kartell, Listone Giordano, Matteograssi, Magis, Technogym, Thinksimple, Tisettanta, Vimar, Rossetti wines, Beretta, Zonin, Nespresso, San Pellegrino, Fabbri, Disaronno, Ferrero, Grana Padano, Barilla.
