浓香正宗
时代的回忆
泸州老窖特曲酒，浓香型白酒的典型代表，以“醇香浓郁，清洌甘爽，饮后尤香，回味悠长”的独特风格闻名于世。
60年代“工农牌”特曲酒，是建国后一票（酒票）难求的臻品，以“老县长”的形象深入人心，不仅体现了工农联盟的潮流与情怀，也是60年代最高品质的代表，是一个时代的回忆。
Fragrant and authentic
Memory of the times
Super Daqu liquor of the Luzhou Old Cellar is a typical representative of the strong-flavor liquor. It is famous for its unique style of "mellowness, freshness, strong flavor and lingering aftertaste".
The "Industry and Agriculture Brand" Super Daqu liquor in the 1960s is a precious product hard to get with one ticket (wine ticket) after the founding of our new nation. It has enjoyed popular support with the image of "old-aged county magistrate". It not only shows the trend and emotions of the worker-peasant alliance, but also represents the highest quality in the 1960s; it is the memory of the era.
（“工农牌”泸州老窖特曲）
(The "Industry and Agriculture Brand" Super Daqu liquor of Luzhou Old Cellar)
2014年，泸州老窖以“低调品质主义”为品牌形象打造特曲60版，复刻“工农牌”特曲酒形象，开启名酒复刻版的风潮，成为销售突破亿元的大单品。
In 2014, Luzhou Old Cellar created the 1960s-version of super Daqu liquor with the image of "low-key quality", and replicated the super Daqu liquor image of "Industry and Agriculture Brand", thus starting the trend of replicating famous wine and becoming the single item with the sales volume of 100 million yuan.
（泸州老窖特曲60版 复刻“工农牌”特曲酒）
(1960s-version super Daqu liquor of Luzhou Old Cellar, the super Daqu liquor replicating the "Industry and Agriculture Brand")
泸州老窖特曲60版“红60”
作为中华优秀传统文化代表的白酒，在宴席中扮演着不可或缺的角色，而“浓香鼻祖”的泸州老窖，一直以来深受各个消费圈层的认可和喜爱，在宴席市场中占据“一席之位”。
为打造中国宴饮名酒品质典范，给消费者贡献一款品质优、品牌优、品味优的次高端宴席白酒产品，泸州老窖为宴席市场量身定制的重磅产品特曲60版“红60”于国庆期间正式上市。
OCD甲古文创意对“红60”进行了包装视觉及工艺上的优化升级，完美复刻中国名酒经典外形，融入中国传统喜庆元素，全方位满足高品质中式宴席需求。
Designed by OCD
"Red 60" of the 1960s-version super Daqu liquor of Luzhou Old Cellar
Liquor, as the representative of the excellent traditional Chinese culture, plays an indispensable role in banquets. And the "strong flavor founder" Luzhou Old Cellar has been highly recognized and favored in various consumption circles, occupying a position in the banquet market.
In order to create a high-quality liquor model for Chinese banquets and contribute one second-rate banquet liquor product with high quality, excellent brand and outstanding taste to consumers, "Red 60", the blockbuster product of 1960s-version super Daqu liquor customized by Luzhou Old Cellar for the banquet market was formally put into market during the National Day period.
OCD optimized and upgraded the packaging vision and technique of "Red 60". It perfectly copies the classical appearance of the Chinese famous liquor, integrates traditional Chinese festive elements and thus satisfies high-quality Chinese banquet demands in an all-round way.
复古美学
设计优化
标志性的“工农形象”图案唤起了人们对“工农联盟”的时代回忆，体现了复古潮流与独特情怀，外盒包装上的图案通过修改细节呈现更具现代感的形象。
Retro aesthetics
Design optimization
The symbolic "image of workers and peasants" arouses people's memory of the times with "worker-peasant alliance", and embodies the retro trend and unique feelings. The patterns on the outer box packaging present images with more modern senses by modifying details.
结合时下流行的设计美学，我们将瓶贴上的花纹图案做了细节上的设计优化，经过不断地调整、修改，使得线条更加流畅优美，整体呈现雅致大方的视觉形象。
By combining the popular design aesthetics, we optimized the detail design of floral designs on the bottle. Through constant adjustment and amendment, the lines are smoother and more beautiful; the elegant visual image is presented on the whole.
名酒复刻
演绎经典
从“举杯万事喜 宴品红60”的定位出发，“红60”色彩上采用雅致的香槟金搭配优雅大气的复古红，营造喜乐庆典氛围。
Replication of Famous Wine
Performance of the Classics
Starting from the position of "toasting to celebrate everything, tasting Red 60 on banquets", the "Red 60" adopts the elegant champagne gold and the elegant vintage red, and creates a joyful and festive atmosphere.
特曲酒的复古瓶身外观具有极高识别度，“红60”延续了透明玻璃瓶体，采用更好质感、通透性更强的材质，让瓶体看上去更有档次感，彰显低调奢华的气质。
The retro bottle appearance of the super Daqu liquor is highly recognizable. "Red 60" continues with transparent glass bottle, adopts materials with better textures and stronger permeability, thus making the bottle look more superior and embodying the low-key and luxurious temperament
采用顶部开启方式，选用更加高档的材质，盒上的花纹经过优化后，线条柔美精致，搭配压纹、局部烫金等多种工艺，彰显尊贵气质。
With the top opened, it selects higher-grade textures. Through optimization, patterns on the box have graceful and exquisite lines. Matched with multiple techniques like embossing and local gilding, it highlights the honorable temperament.
为了满足高品质中式宴席需求，外盒与手袋、外箱的色彩和视觉与产品做到协调统一，扩大了产品识别性，让宴席酒桌更具内涵、品质与档次。
In order to satisfy the requirements of high-quality Chinese banquets, colors and visions of the outer box, the handbag and the product are coordinated and unified; the product identifiability is also expanded, thus endowing the banquet wine tables with more connotations, higher quality and grade.
匠心之作
重构宴席白酒格局
焕发光彩的“红60”是特曲60版基于原产品的细化延展，经典传奇再度演绎，泸州老窖携手OCD甲古文创意以中国宴饮名酒品质典范之姿，重构宴席白酒品牌格局。
Works of originality
Reconstruct the pattern of the banquet liquor
The shining "Red 60" extends the 60 version of the super Daqu liquor based on the original product, and performs the classical legend again. Luzhou Old Cellar cooperates with OCD to reconstruct the liquor brand pattern of banquets with the classical posture of the famous Chinese liquor. OCD optimized and upgraded the packaging vision and technique of "Red 60". It perfectly copies the classical appearance of the Chinese famous liquor, integrates traditional Chinese festive elements and thus satisfies high-quality Chinese banquet demands in an all-round way.
