Agro Seven

The task was to develop an adaptive identity for a company that supports farms: from financing to the supply of fertilizers with the possibility of deferred payment.

The target audience is middle-aged people who are not used to innovative solutions. Therefore, it was necessary to create an identity that would inspire trust, a sense of reliability and sustainability.

After a detailed study of the company's activities, competitors, services, the main problems of the company, as well as the problems and needs of the customers the company compiled a wise board, which reflected all the necessary features and characteristics of the required design.

Then, the metaphor (image) of the future logo was carefully thought out - a plant was taken as the basis. This is ideal for several reasons:
1. It symbolizes the growth of the farm (which is funded by AgroSeven).
2. Symbolizes the growth of the company itself, which is very encouraging for the company's customers.

Next, the logo itself was worked out - a shape was created from rounded elements that grow into a plant. It should be noted that the radius of all the elements of the logo is the same, which also symbolizes the constancy of the company.

A couple of words about the identity: the identity had to be adaptive, so you don't have to dive into a thousand strict guidelines and of course be easily recognized from afar. Below you can see that the identity is based

on the logo. This way you can use almost unlimited combinations with shapes and still be easily recognizable.