Arçelik's response to the rapidly transforming and changing world has always been equally fast: it can quickly transform its processes and ways of doing business. More importantly, it works on what the needs of the near and far future will be in order to exist tomorrow. This is exactly why sustainability appears as a business model for Arçelik beyond it being a popular statement. From this point of view, the 2019 Sustainability Report set out with the motto ‘This is not a Report’, which describes the sustainability journey of Arçelik around the world, under striking rhetoric. With poster-style displays, the report became one of the most distinctive projects of the year, making a name for itself in both content and design.