Create a custom typeface to fulfill a specific purpose. 

 

 

I created a typeface that would work well as display type for coffee shops. The specific place I had in mind while creating this was a small local coffee shop in Downtown Greenville called Coffee to a Tea. Gluten Free, the name of the typeface, is intentionally made to feel organic, friendly, and approachable. Its intended use is for menu headers. The name is inspired by the local cafe's promise to deliver delicious and gluten free homemade food. 

 

See the full type specimen book here: http://issuu.com/lizhewell/docs/glutenfree