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    2 parts of a continuing project. Jolly Lion Market and Deli brand, ID system, and smartphone application.
An excercise in branding that turned into an experiment in digital design.
After making the initial brand and ID system I decided I wanted to further this project into a fully realized idea. So in addition to the brand and ID system I designed an app to compliment the grocery store idea.
Preliminary Sketch
Pen Tooled Finals
Business Card Front and Back
Envelope and Letterhead
Smart Phone App