PROJECT
Branding & Packaging
LOCATION
Atlanta, GA
DISCIPLINES
Visual Identity
Illustration
Typography
Copywriting
Packaging
Design
Signage & Wayfinding
Photography & Video
Odd McClean is an idiosyncratic boutique in Atlanta, Georgia. The unique gift store carves out a niche for quirky, high-end gifts and needed a visual identity to match.
We created a brand that feels both expensive and quite odd at once. The result takes inspiration from haute couture elegance, but is subverted with an unexpected mascot, topsy turvy typography, and a bright, clashy palette.
In the end we created something very odd, indeed.
