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    The Reformatory Caffeine Lab is the brain child of Simon Jaramillo, aka The Mad Professor.  Simon grew up on a coffee farm in Columbia and his fa… Read More
    The Reformatory Caffeine Lab is the brain child of Simon Jaramillo, aka The Mad Professor.  Simon grew up on a coffee farm in Columbia and his family has been growing coffee beans for over 110 years.  He is obsessed about every aspect of the bean, and the Reformatory Caffeine Lab is the place where he wants to connect Sydney-siders with his crafted roasts and blends, and share his knowledge and enthusiasm. Rebellious at heart, he set out to create a radically new experience that breaks with the pretense that can be associated with todays coffee culture.  The interior of the coffee shop and the artwork pays tribute to the Joker and the mad professor, and to a place where boundaries between hero and antihero are blurred. The identity creates a masthead and framework to this mad coffee experience. Illustrations by Heesco Strategy by YesWay! Read Less
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The Reformatory Caffeine Lab
 
The Reformatory Caffeine Lab is the brain child of Simon Jaramillo, aka The Mad Professor. 
Simon grew up on a coffee farm in Columbia and his family has been growing coffee beans for over 110 years.
He is obsessed about every aspect of the bean, and the Reformatory Caffeine Lab is the place where he wants to connect Sydney-siders with his crafted roasts and blends, and share his knowledge and enthusiasm. Rebellious at heart, he set out to create a radically new experience that breaks with the pretense that can be associated with todays coffee culture.
 
The interior of the coffee shop and the artwork pays tribute to the Joker and the mad professor, and to a place where boundaries between hero and antihero are blurred.
The identity creates a masthead and framework to this mad coffee experience.
 
 
 

Illustrations by Heesco
Strategy by YesWay!