This is a Christmas-themed gift box for the lifestyle brand of pinpoint, which creates an immersive unboxing and a sense of living in accordance with the brand's concept. The graphics are based on the brand's original round "point", and the sponge in the bathroom scenario has been incorporated into the round pinpoint graphic, turning it into an oval shape that can be freely combined into an abstract Christmas tree shape. The texture and form of the packaging follow the immersive unboxing experience, such as the torn form and the sense of interaction of the blessing, as well as the healing feeling of the sponge inner structure of the packaging "Christmas tree" and the fluffy material of the lambswool pouch, all of which create the application atmosphere of different bathing scenes. The application atmosphere of The playful bubble symbol sachet is given in the gift box with Christmas wishes, and is sent together with the Christmas tree to wish everyone a happy Christmas.
Christmas Gift Box / Pinpoint
Art direction & Design / LYN G.
Director of Photography / LYN G.
Product & Packing Design / LYN G. Orianna Liu
Motion Graphic ╱ Qi YU.
Client Location Shanghai