Client: Joy & Tom Johnson
Purpose: Wedding Invitations, RSVP Website, Save the Dates
Date: 2013
This brand was developed for my wife and I to use for our wedding. Seeing as how I do this stuff all the time, it was great to be able to let loose and just make it how I thought it should look with only my wife as the other 'client'.
This section is all about the brand that I developed for us and some of the reasoning behind the logo.
We had the idea from the start to have a nautical themed wedding, well at least a nautical themed brand for the wedding. Milwaukee springtime isn't exactly the weather for sunshine and boats. Joy is very nautical themed and I didn't have any better ideas for a theme, so I started looking at anchors for our logo and joy pulled up Pinterest to start scouring for ideas.
The first round of logos, I was trying to make an anjor shape out of 2 J's, but then I remembered that my name started with a T... so... Johnson and Joy would be to much of a stretch.
I then took a look at some anchor shapes and tried to work them together with an ampersand that I liked. This is when things started looking more nautical.
After some trial and error I was able to integrate the J& T with one another while using the anchor ampersand that I created. The progression of different revisions goes from left to right in order of least liked to best.
This was the final logo that we decided on. I was able to make a full name version for standalone purposes and a version with just initials for the invitations, labels, and other branded items.
Below are the elements that the log was used in. Thanks for stopping by.
