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    Smarties Campaign
    Published:
 
Smarties Campaign
The advertisements are showing colorful Smarties as the centerpiece ofimaginative writing that revolves around explaining the color withvarious examples. The calligraphy used in the advertisements explainsthe presence of particulars colors in ones daily life while keeping ahumorous approach for the campaign. The tag line of the campaign reads,Feed your imagination.
Agency: JWT Singapore 2006
Copywriter: Joji Jacob
Typographer/ Illustrator: Celeste Anning & Michael Ng (MindFlyer)