Thomas Yang's profile

Nestle Smarties - Feed Your Imagination

Thomas Yang
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Nestle Smarties - Feed Your Imagination
The advertisements show colourful Smarties as the centrepiece of imaginative writing that revolves around explaining the colour with various examples. The calligraphy used in the advertisements explains the presence of particulars colours in one’s daily life while keeping a humorous approach to the campaign. The tag line of the campaign reads, Feed your imagination.
art direction Colourful copywriting craft ILLUSTRATION nestle poster print smarties typography
art direction Colourful copywriting craft ILLUSTRATION nestle poster print smarties typography
art direction Colourful copywriting craft ILLUSTRATION nestle poster print smarties typography
Agency: JWT Singapore
Creative Directors: Tau Guan Hin, Ali Shabaz
Art Director: Thomas Yang
Copywriter: Joji Jacob
Typographers/ Illustrators: Celeste Anning, Michael Ng (MindFlyer)
Nestle Smarties - Feed Your Imagination
Published:
Thomas Yang's profile

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Thomas Yang's profile
Singapore, Singapore

Nestle Smarties - Feed Your Imagination

Smarties Campaign

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives