To celebrate Diwali, the famous Indian festival of lights, Emporio Armani launched a Special Edition of sunglasses.
The Diwali festival celebrates new beginnings and the triumph of good over evil and light over darkness.
Inspired by those concepts, Ricci - Design in Motion® got the fantastic opportunity to design, direct and animate the Emporio Armani sunglasses product’s campaign for Diwali 2022.
“In a dark and seductive environment, we see lights interact with black stones.
With dynamic and elegant edits, we see in parallel some details of the sunglasses highlighting their simple but charismatic shapes.
The lights give life to gold crystals that create more lights until we see the sunglasses placed over shapes inspired by the packaging’s texture.”
Client: Emporio Armani
Project by: Ricci - Design in Motion®
Direction / Design / Production : Gabriele Ricci
3D Simulation: Simone Cerroni
