The Santa Barbara Zoo is dedicated tot he preservation, conservation, and enhancement of the natural world and its living treasures through education, research, and recreation.

Inspired by the family audience of the Zoo, the new identity system focuses on creating a sense of community and belonging, and a safe environment where the bond between human and animal can be established through conservation and preservation.

The new logo, Santa Barbara Connect, is a combination of the letters S and B, which are short for Santa Barbara. The logo contains four identical semi cirlces, where each letter is created by two stacking semi circles.

My research and logo development process below

Thank you!!!!