Lassemel is a Swiss medical brand of insoles. 

These insoles allow the foot to be corrected while leaving it the
greatest possible freedom of movement. By working as a proprioceptive guide, they
allow the foot to obtain an ideal functionality. Plantar activators are currently the only
medical insoles capable of to re-educate both walking and posture.

Target : podiatrists and dentists but also individuals, because the idea of this company is that orthopedic issues are closely related to dentistry.

The aim of the project was to create an active brand design concept for an insole brand with elements of sporty style and at the same time with a serious look of a medical company.

I created a logo, packaging design, brand guide design including color scheme, fonts, business card and social media avatar. 

As a result, the client received a complete brand concept with all the elements that create the voice of the brand and guidance for use.