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Mothers have been giving their babies one type of diaper throughout the day. Insight: Babies who do not get a good night sleep will wake up crank… Read More
Mothers have been giving their babies one type of diaper throughout the day. Insight: Babies who do not get a good night sleep will wake up cranky, moody and unreasonable. The ad shows mothers how a simple wrong decision can create a complicated consequence, not just for the baby, but the whole family as well. The ad raised awareness on the product – a first-in-the-market diaper, specially designed for night use – and convinced moms to affect change and start giving their babies night diapers at night. Read Less
Published:
The Brief:
We introduced a first-in-the-market diaper, specially designed for night use. But mothers have been giving their babies one type of diaper throughout the day. The brief was to educate them to finally do the right thing.
 
Solution:
It's a widely acknowledged insight that babies who dont get a good night sleep with wake up crankly, moody and plain unreasonable. In short, nothing pleases them. We show mothers how a simple wrong decision can create a complicated consequence, not just for the baby, but the whole family as well.
 
Credits to: Phoecus, Tio, Pooi Yeng and Weng Onn