The Brief:
We introduced a first-in-the-market diaper, specially designed for night use. But mothers have been giving their babies one type of diaper throughout the day. The brief was to educate them to finally do the right thing.
Solution:
It's a widely acknowledged insight that babies who dont get a good night sleep with wake up crankly, moody and plain unreasonable. In short, nothing pleases them. We show mothers how a simple wrong decision can create a complicated consequence, not just for the baby, but the whole family as well.
Credits to: Phoecus, Tio, Pooi Yeng and Weng Onn
