Brand Story:
2Young2Old is founded by 4 designers of very different cultural backgrounds.
All of you love to occasionally escape from the current reality and immerse yourself to simpler and happier times in your childhood past.Our brand features collections of wearable accessories made from ‘upcycled’
childhood toys; for the young at heart and those who desire to stand out from a boring crowd! To those who feel you are too young to be old, we hear you!
Brand spirit & context:
By redesigning our childhood toys into fashion accessories, 2Young2Old aims to bring these highly wearable accessories to stylish people who are young at heart and cannot help, but stand out from a boring crowd.
With these accessories, we would like to trigger childhood memories of 2Young2Old lovers that were long forgotten in the hustle and bustle of their busy lives, encouraging them to say, “Hey! I remember having that when I was a child!”
Logo:
Inspired by wooden blocks, this logo follows the colour scheme of this toy, together with its simple geometric form. From far, it appears to be the word “Young”, but upon closer inspection, you can see the white outline of the word “Old”. The pastel colour scheme aims to give a sense of authenticity in a vintage style. This shade also gives it a hint of our childhood memories, but an overall mature theme.
Wooden block collection
plastic soldier collection
Plastic animal collection
2Young2old retail website
