Brief:
Zero budget to promote Il Mundial Dimenticato (the lost world cup), mockumentary about the 1942 World Cup which never took place because of World War II.
Solution:
My team and I artificially generated the news to start debating the championship’s existence. o avoid being uncovered, we set the news far, geographically and culturally.
During a Japanese quiz show, Katsuro Matsuda loses 100 million yen.
Question: “Where did the 1942 World Cup take place? Answer: “Patagonia”. Wrong! The anchorwoman stated the championship never took place, provoking Katsuro’s protest.
