Fouar is a fur atelier and a project for recycling old fur coats based in Moscow. The brand's philosophy is to give new life to old fur, turning it into an aesthetic, fashionable and practical product. The brand collects fur coats all over Russia from those who no longer need them. Completely redesigns silhouettes, paying attention to shoulders, sleeves, collar and lining. Fouar also repairs fur products and carries out their painting.
The main concept is to convey the spirit of luxury and exclusivity, to emphasize environmental friendliness. To emphasize the luxury of the brand, the logo is made in a simple and elegant serif font, the elongated tail of the letter "A" refers to fur-bearing animals and works for the target audience. The icon represents the sewing process (needle image). When packing, much attention is paid to the quality of textures and materials. The eco-friendliness of the brand is supported by a natural color palette mixed with the texture of copper foil, and a clean minimalist design style, where every element of the corporate identity has been carefully thought out in detail.
