2014 MARKS A FRESH START FOR ZALORA.
We are truly entering a fresh, exciting phase as Asia's leading online fashion destination. As we embark on our two year anniversary this March, we find ourselves ready for a refresh and a face lift. As we say goodbye to the start-up phase and head towards taking our place as a leader in the online fashion space, our site needs to be world-class. With the recent addition of international and well-loved brands who have joined us (Mango, American Apparel, River Island, New Look) and along with our massive range of local brands and designers, and our Private Label, we are well and truly poised to become the leading online fashion destination in Asia. Therefore… A NEW ZALORA CALL’S FOR A NEW LOGO 2014
SO WHAT WE NEED FROM YOU:
We need a new logo to fit with our new ‘fashionable’ ZALORA website - Something that defines us out as Asia’s leading online fashion destination. Our logo should be simple, fashionable, recognisable , on-brand, on-trend and on-par with the existing logo’s of successful, fashion retailers across the globe.
The new ZALORA logo should:
•Be neutral and simple
•Sit well with our powerful tagline
•Fit our company vision and direction – We are Asia’s leading online fashion destination
•Be on-par in terms of design, with successful fashion ecommerce websites across the globe
•Be versatile and easy to work with (from a design perspective) The new ZALORA logo should factor in the following:
•We prefer no bright colours to be used (if you think you can make it work, you can give it a try)
•Colour palette should hence consist of black, grey and white gradients
•Should be able to be placed into a few different variations (onsite, offline, mobile app, clothing tag, on small accessories etc)
•We must be able to create subsequent logo’s for other channels within the business using the same design/font/style – i.e ZALORA MARKETPLACE and OUTLET
•Be neutral and simple
•Sit well with our powerful tagline
•Fit our company vision and direction – We are Asia’s leading online fashion destination
•Be on-par in terms of design, with successful fashion ecommerce websites across the globe
•Be versatile and easy to work with (from a design perspective) The new ZALORA logo should factor in the following:
•We prefer no bright colours to be used (if you think you can make it work, you can give it a try)
•Colour palette should hence consist of black, grey and white gradients
•Should be able to be placed into a few different variations (onsite, offline, mobile app, clothing tag, on small accessories etc)
•We must be able to create subsequent logo’s for other channels within the business using the same design/font/style – i.e ZALORA MARKETPLACE and OUTLET
IN CONCLUSION TO OUR RESEARCH:
•Majority of fashion brands who have re-branded, have simplified their logo’s rather then making them more elaborate or fussy
•Some of the most successful fashion sites have very simple, clean logo’s
•Most brands use very neutral dark colours
•Majority of logo’s are on-brand, on-trend and editorially relevant
