Typographical Poster Project Outlines:
Students will create a visually interesting design using just one typeface, students should not use other typefaces as part of the project.
When creating the design students should consider "elements of design" such as color, tone and shape. Students should also consider the "principles of design" such as movement, balance, contrast and emphasis. Students should also consider Gestalt Principles such as proximity, similarity and figure and ground.
Rockwell is a slab serif typeface designed by the Monotype Corporation and released in 1934. The project was supervised by Monotype's engineering manager Frank Hinman Pierpont. This typeface is distinguished by a serif at the apex of the uppercase A, while the lowercase a has two stories. Because of its mono-weighted stroke, Rockwell is used primarily for display or at small sizes rather than as a body text. Rockwell is based on an earlier, more condensed slab serif design cast by the Inland Type Foundry called Litho Antique.
Rockwell is a geometric slab-serif with a monoline construction, with all of its strokes appearing to be roughly the same width and its capital O roughly circular. This gives it a similar impression to common sans-serif designs of the period like Akzidenz Grotesk, Franklin Gothic, or Futura. Rockwell is influenced by a style of geometric slab serif that had become popular around the time, including the earlier Memphis and Beton, and less similarly Stymie and City.
