Final Year Project: Collaboration with Shirley Ngiam
"The family that eats together, stays together."
Everybody Eat 大家吃！ is about promoting and encouraging family bonding.
It is a (fictional) non-profit campaign by NTUC and MSF Singapore.
It is a (fictional) non-profit campaign by NTUC and MSF Singapore.
We want to encourage more Singaporeans to go home and have dinner with their families more often.
It is placed in a very local (Singaporean) context.
It is placed in a very local (Singaporean) context.
Online video called "Characters at The Table".
Characters at The Table is about the different characters and unique personalities that will emerge whenever a typical Singaporean family comes together to have dinner.
Through our online video, we hope to gain awareness by encouraging viewers to tweet about the characters they have in their family with the hashtag #CharactersAtTheTable.
The "Everybody Eat" website scrolls horizontally to reveal an animated scene at your typical Singaporean housing estate, called "HDB". Different characters roam around the estate encouraging viewers to "go home and makan" / "回家吃饭！" (time to go home and eat dinner).
With this, we hope to hit home and remind our viewers of easier and happier times and warmth of their families, so that they will be encouraged to go home and spend time with their family.
Page talking about the unique personality traits of the different characters from our online video,
"Characters at The Table".
Mobile phone application: Dinner Diary
Ambient advertising: on Singapore's MRT trains and in local NTUC supermarkets
DigiMagic Communications Project Prize 2014
Thank you~ 谢谢！Terima kasih!
Thank you~ 谢谢！Terima kasih!
